It’s undeniable that if you add audio to websites it will increase your results. In fact, not using audio is a big mistake. It will boost your opt-in rate. And your sales.

What makes it so effective?

It’s simple. Audio breaks the silence of the web. It adds a human touch to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.

Here are the benefits

There are actually two profit boosts from using audio. First, you’ll make more sales. Secondly, you will not have to spend as much to make the sales. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. Your honest message about your product will sell better than a professional copywriter.

You’ll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Fill in your name and email and click submit. Just this one simple thing will boost opt-ins up to 315%!

Some ways to use audio

Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

A guided tour. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. And take them all the way through buying your product.

Get testimonials for your services and products. It’s good to get written testimonials. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. And will definitely increase your results.

Sneaky tick

What about creating an entire product using audio? This is by far the easiest content to produce. And it still has a high perceived value. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. Then you’ve got an eBook, too – but it was easy to create!

How hard is adding audio?

It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The software creates the audio button code for you. Just paste the code you copy from the software. You don’t need to even consider this part.

Summing it up

Here’s a recap of the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. So you’ll be one of the few reaping the rewards. Don’t be lazy! Add some audio today.