Is your site as visible as it could be? Is it interactive? Are your emails personalized? How about tracking and regularity? In order to get the best from your website all of
these points are of extreme importance.
By following these pointers, you could build a sense of community for your site. That in turn could build a list of loyal followers for your site and your business.
Make your site visible; Ensure that you prominently display your URL (your web address) on any business cards, correspondence in conjuction with any advertising you do ie newspaper, email signatures, broadcasts, magazine and direct mailings.
Be interactive; Your site must have a squeeze page to entice visitors to subscribe to your mailing list. Specialize in the categories that are of interest to them and offer specially priced goods they are interested in.
You need to ensure that your site has good infrastructure. If it does, this will allow you to quickly and effortlessly send targeted emails to those in your list who are interested in specific
types of merchandise, so you can quickly and easily notify them of new products and specially priced items. And this is one of the main reasons you have a site, isn’t it!
Personalization is the secret these days; With the variety of products out there today that allow you to do this, there isn`t any reason whatsoever not to make the recipient feel “special”.
The interactivity of your site isn’t doing any good if you are not sending targeted emails. So make sure that you broadcast targeted emails to your lists at least four times a month.
These tips allow you to maximise and expand. You must however have a tracking system in place. Thus allowing you to track the results of your advertising, so you
can see which ones generate the most sign-ups to your lists and which lists produce the best profits.
Combining these tips will help you to streamline your site and weed out any of the products and parts of your site that are not getting the results