So just for  the newbies on my list, “we were all new to this internet marketing stuff once” and no I didn`t have a clue either, but if you have decided to build a reputable home/internet based business you will probably be aware that you must promote yourself as an authority in some field or niche.
and you will have been told to promote yourself as the “expert” in order to build a list of subscribers.So how do you do that?

You could just lie. But the truth is that lies have a habit of coming back to haunt you.

If you lie in this industry it WILL come back and bite your backside, without a shadow of a doubt. It isn`t necessary to lie about how much you make or your how you get your leads or how much experience you have in order to draw people into your business opportunity. Simply promote and share the knowledge that you have, be honest about the details.
Most people will not tolerate being lied to and it will be the downfall of you and your home based business if you do it. If you believe in what you are offering, that belief will be turned into an air of confidence and portray you as a leader, that`s what you need to do. If you are promoting a real legitimate  business opportunity then you have some very important things to offer that no one else can, that`s if you are doing it correctly.

1. your legitimate offer and the fact that you believe totally in it will benefit your followers. So, turn that belief into confidence and use that confidence in your marketing efforts.
– but be careful, you must to portray confidence and sincerity, not arrogance.

2. Even if you haven`t realised it you will have gained massive amounts of knowledge from everything that you have looked at on the internet, every piece of “biz-op” stuff you have waded through will have implanted some ideas and knowledge without you even realising it, blogs, articles, mentors, Email courses and training materials from the first day that you decided that you wanted an internet business will have given you more knowledge than you realise.
So this means that you have massive amounts of knowledge that others don’t have and you can in all honestly share that knowledge through article writing, blog posting, twittering, advertising etc  and all of this without lying – you are simply giving others the knowledge that you have gained in that particular niche.

You will have also learned by your mistakes so make sure your followers are aware that you too did make mistakes and let them learn from YOUR mistakes.
Help them to avoid making those same mistakes by educating them. You have knowledge that others do not have so use it to develop a belief in yourself and stamp your authority in the industry.

You can build from the smallest amount of knowledge. There are millions of people out there that are looking for the knowledge that you have on your niche. If you are genuine and honest and offer products that will be of benefit to people you will benefit as well.

A lie is a lie is a lie, but belief in your ability is confidence and that will carry through to your followers/subscribers. Confidence will turn into leadership and then you will get followers.

Offer sincerity and you will get it back tenfold