Life is pretty much hectic. Everyone is so busy.  All of us need more time.It’s so important that you remember this when a visitor arrives at your site.

When someone clicks on your webpage they are on their own — there are no salesmen to guide them through.You have to grab their attention immediately — or they will be gone(never to return).

It’s REALLY important that you remember this — and it’s REALLY important that you make it easy for your visitor.

The one and only thing you want – is for your visitor to TAKE SOME SORT OF ACTION. This will either be:

* Sign Up To Your List (which I always recommend)
* Make A Purchase

But before your visitor does either of the above — you need to put yourself in your visitor’s shoes.

Why should he sign up? Why should he buy?

Would you?

A lot of sites make it so complicated for their visitors. Too many choices — too many distractions.

* Treat your visitor like a 4th Grader.

* Tell them — literally — what your site has to offer.

* Take them by the hand — and tell them what to do.

I mean it! Spell it out – word for word. I do! I have this following message on one of my sites:

Since adding this message — I have seen an increase in the amount of visitors that take action and sign up!

This stuff works!

If you can make a video — great. Tell your visitor what to do.

If you want them to sign up to get your free eBook, literally say ‘…I want you to sign up to get your free eBook…’

Treat your visitor like a 4th Grader.

Tell them what will happen next. If they are going to be sent an email with a link to the free gift — TELL THEM!

If you can make the whole ‘visiting-your-site’ experience as easy and as simple as possible — you will have achieved what most website owners do not

And that is a customer that is happy to deal with you.